ABSTRACT
Filipinos are said to have a higher appreciation for lighter skin complexion than the darker one. By manipulating the skin colours of some digitally created photographs of non-existent models, this article tested this Filipino attitude by surveying 527 respondents from Metro Manila. This research has not only validated the Filipinos’ appreciation for lighter skin complexion but also established the differences in how male and female respondents rate the attractiveness of light and dark-complexioned male and female models, as well as the differences in how respondents from Generations X and Z rate the attractiveness of the said clusters of models. This article has established the empirical significance in documenting the appreciation of Filipinos for the lighter skin colour and emphasising that aside from generational and sex variations, the sex variations of the models are major factors as well.
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