{"id":7548,"date":"2026-02-25T21:15:02","date_gmt":"2026-02-25T13:15:02","guid":{"rendered":"https:\/\/ijaps.usm.my\/?page_id=7548"},"modified":"2026-02-25T21:55:00","modified_gmt":"2026-02-25T13:55:00","slug":"audience-responses-to-newspaper-coverage-of-floods-in-china-victims-versus-onlookers","status":"publish","type":"page","link":"https:\/\/ijaps.usm.my\/?page_id=7548","title":{"rendered":"Audience Responses to Newspaper Coverage of Floods in China: Victims Versus Onlookers"},"content":{"rendered":"\n<p><strong>ABSTRACT<\/strong><\/p>\n\n\n\n<p>Framing studies show a favourable portrayal of the China government\u2019s flood management but how does newspaper coverage shape readers\u2019 perceptions and attitudes towards floods? This research examines the audience responses to newspaper coverage of floods in China from the perspective of victims and onlookers. The specific objectives of the study are to: (1) determine the themes in the participants\u2019 narratives about flood incidents and the association of these themes with the affective, behavioural, and cognitive aspects; and (2) compare the responses of victims and onlookers to flood news reporting. The study involved semi-structured interviews with 20 participants living in China (13 flood victims and 7 onlookers who did not experience flood). The deductive thematic analysis of the interview transcripts was guided by the affective-behaviour-cognitive (ABC) model of attitudes. The interviews revealed the emotional reactions of flood victims versus the cognitive engagement of onlookers. Flood victims looked to and trusted the national newspaper, People\u2019s Daily, for flood-related news while onlookers preferred regional newspapers for more localised coverage and critical content. The findings show that both victims and onlookers are aware of media control and the role of big data algorithms to push selected national news but still trust newspapers over social media as sources of information during flood crises.<\/p>\n\n\n\n<p><strong>DOWNLOAD<\/strong><\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/ijaps.usm.my\/wp-content\/uploads\/2026\/02\/IJAPS-221_ART-7.pdf\" class=\"wp-block-file__button wp-element-button\" download>Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ABSTRACT Framing studies show a favourable portrayal of the China government\u2019s flood management but how does newspaper coverage shape readers\u2019 perceptions and attitudes towards floods? This research examines the audience responses to newspaper coverage of floods in China from the perspective of victims and onlookers. The specific objectives of the study are to: (1) determine &hellip; <a href=\"https:\/\/ijaps.usm.my\/?page_id=7548\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":101011,"featured_media":0,"parent":7522,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Audience Responses to Newspaper Coverage of Floods in China: Victims Versus Onlookers | IJAPS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ijaps.usm.my\/?page_id=7548\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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