{"id":4018,"date":"2018-01-08T15:23:46","date_gmt":"2018-01-08T07:23:46","guid":{"rendered":"http:\/\/ijaps.usm.my\/?page_id=4018"},"modified":"2020-05-18T01:26:05","modified_gmt":"2020-05-17T17:26:05","slug":"myanmars-cultural-dimensions-exploring-relationship-among-social-identity-attitudes-towards-globalisation-preferences-myanmar-consumers-yangon","status":"publish","type":"page","link":"https:\/\/ijaps.usm.my\/?page_id=4018","title":{"rendered":"Myanmar\u2019s cultural dimensions: Exploring the relationship among the social identity, attitudes towards globalisation and preferences of Myanmar consumers in Yangon"},"content":{"rendered":"<p><strong>ABSTRACT<\/strong><\/p>\n<p>Myanmar is transitioning to an open market economy, but very little is known about Myanmar consumers and their attitudes towards globalisation. Using Hofstede\u2019s cultural dimensions and social identity theory, this study sheds light on the role Myanmar consumers\u2019 cultural values and social identity play in consumer preferences. This study also explores the relationship between Myanmar identity and consumers\u2019 perceptions of products based on country of origin and attitudes towards globalisation. Results from a cross-sectional survey of Myanmar consumers in Yangon (N = 268) reveal that consumers displayed cultural traits similar to the ones from their neighbouring Southeast Asian countries. In addition, Myanmar consumers in Yangon do not express any particular consumer animosity towards products from other countries and seem open to globalisation. Findings provide further insights into Myanmar culture and how to effectively communicate with Myanmar consumers.<\/p>\n<p><strong>DOWNLOAD<\/strong><\/p>\n<p><a href=\"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/IJAPS-1412018_Art.-8191-226.pdf\">Download PDF<\/a>&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4052\" src=\"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/pdf.gif\" alt=\"\" width=\"16\" height=\"16\"><\/p>\n<p><a href=\"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/IJAPS_14_1-08.epub\">Download EPUB<\/a>&nbsp;<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4083\" src=\"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/epub.png\" alt=\"\" width=\"16\" height=\"16\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ABSTRACT Myanmar is transitioning to an open market economy, but very little is known about Myanmar consumers and their attitudes towards globalisation. Using Hofstede\u2019s cultural dimensions and social identity theory, this study sheds light on the role Myanmar consumers\u2019 cultural values and social identity play in consumer preferences. This study also explores the relationship between &hellip; <a href=\"https:\/\/ijaps.usm.my\/?page_id=4018\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Myanmar\u2019s cultural dimensions: Exploring the relationship among the social identity, attitudes towards globalisation and preferences of Myanmar consumers in Yangon | IJAPS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ijaps.usm.my\/?page_id=4018\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ijaps.usm.my\/?page_id=4018\",\"url\":\"https:\/\/ijaps.usm.my\/?page_id=4018\",\"name\":\"Myanmar\u2019s cultural dimensions: Exploring the relationship among the social identity, attitudes towards globalisation and preferences of Myanmar consumers in Yangon | IJAPS\",\"isPartOf\":{\"@id\":\"https:\/\/ijaps.usm.my\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ijaps.usm.my\/?page_id=4018#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ijaps.usm.my\/?page_id=4018#primaryimage\"},\"thumbnailUrl\":\"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/pdf.gif\",\"datePublished\":\"2018-01-08T07:23:46+00:00\",\"dateModified\":\"2020-05-17T17:26:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ijaps.usm.my\/?page_id=4018#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ijaps.usm.my\/?page_id=4018\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ijaps.usm.my\/?page_id=4018#primaryimage\",\"url\":\"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/pdf.gif\",\"contentUrl\":\"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/pdf.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ijaps.usm.my\/?page_id=4018#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ijaps.usm.my\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Myanmar\u2019s cultural dimensions: Exploring the relationship among the social identity, attitudes towards globalisation and preferences of Myanmar consumers in Yangon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ijaps.usm.my\/#website\",\"url\":\"https:\/\/ijaps.usm.my\/\",\"name\":\"\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ijaps.usm.my\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Myanmar\u2019s cultural dimensions: Exploring the relationship among the social identity, attitudes towards globalisation and preferences of Myanmar consumers in Yangon | IJAPS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ijaps.usm.my\/?page_id=4018","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ijaps.usm.my\/?page_id=4018","url":"https:\/\/ijaps.usm.my\/?page_id=4018","name":"Myanmar\u2019s cultural dimensions: Exploring the relationship among the social identity, attitudes towards globalisation and preferences of Myanmar consumers in Yangon | IJAPS","isPartOf":{"@id":"https:\/\/ijaps.usm.my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ijaps.usm.my\/?page_id=4018#primaryimage"},"image":{"@id":"https:\/\/ijaps.usm.my\/?page_id=4018#primaryimage"},"thumbnailUrl":"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/pdf.gif","datePublished":"2018-01-08T07:23:46+00:00","dateModified":"2020-05-17T17:26:05+00:00","breadcrumb":{"@id":"https:\/\/ijaps.usm.my\/?page_id=4018#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ijaps.usm.my\/?page_id=4018"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ijaps.usm.my\/?page_id=4018#primaryimage","url":"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/pdf.gif","contentUrl":"http:\/\/ijaps.usm.my\/wp-content\/uploads\/2018\/01\/pdf.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/ijaps.usm.my\/?page_id=4018#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ijaps.usm.my\/"},{"@type":"ListItem","position":2,"name":"Myanmar\u2019s cultural dimensions: Exploring the relationship among the social identity, attitudes towards globalisation and preferences of Myanmar consumers in Yangon"}]},{"@type":"WebSite","@id":"https:\/\/ijaps.usm.my\/#website","url":"https:\/\/ijaps.usm.my\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ijaps.usm.my\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P2vBDF-12O","_links":{"self":[{"href":"https:\/\/ijaps.usm.my\/index.php?rest_route=\/wp\/v2\/pages\/4018"}],"collection":[{"href":"https:\/\/ijaps.usm.my\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ijaps.usm.my\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ijaps.usm.my\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ijaps.usm.my\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4018"}],"version-history":[{"count":5,"href":"https:\/\/ijaps.usm.my\/index.php?rest_route=\/wp\/v2\/pages\/4018\/revisions"}],"predecessor-version":[{"id":5146,"href":"https:\/\/ijaps.usm.my\/index.php?rest_route=\/wp\/v2\/pages\/4018\/revisions\/5146"}],"wp:attachment":[{"href":"https:\/\/ijaps.usm.my\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}